Florida waterfront at sunset

Our Story

Built to Be Lived In.

How It Started

Places I'd Actually Want to Stay

Salt Rock & Sand started from my own collection of vacation properties in Southwest Florida and the North Georgia mountains.

I'm a business owner, real estate investor, father, traveler, boater, and someone who genuinely enjoys entertaining family and friends. Over the years, I've traveled enough to learn what makes a vacation rental memorable — and what makes one completely forgettable.

Rather than buying properties simply to turn them into rentals, I've created places that I personally enjoy using and then decided to share those experiences with guests. I wanted each property to be somewhere I'd actually be excited to stay myself — a place with personality, great amenities, and spaces designed for people to relax, have fun, and spend time together.

Owner with family

The Name

Salt. Rock. Sand.

Different destinations. Different experiences. One idea behind all of them.

Salt

The water — boating, fishing, sunshine, and the laid-back Southwest Florida lifestyle.

Rock

The mountains — cool air, incredible scenery, fires at night, and a true escape in North Georgia.

Sand

The beaches — sunshine, Gulf water, and everything we love about being near the coast.

Create places where people can make memories worth taking home.

Gulf Coast Florida beach and water
Southwest Florida
North Georgia mountains autumn foliage
North Georgia

Our Mission

Different from the Typical Rental

These aren't cookie-cutter investment properties managed from a distance. Each home has its own personality, its own name, and its own experience.

Personally Curated

Every property is somewhere we'd actually be excited to stay ourselves — places with personality, great amenities, and spaces built for people to relax and have fun.

Memorable Experiences

We focus on outdoor living, entertaining, boating, and all the little details that can turn a good vacation into a great one.

Local Knowledge

Through recommendations and concierge-style services, we help guests enjoy everything the destination has to offer — from the water to the best local restaurants.

The People Behind It

Meet the Team

Greg — Salt Rock & Sand team

Greg

Operations & Guest Experience

Greg keeps the properties running at their best and makes sure every guest experience is seamless from check-in to check-out. His attention to detail and genuine care for guests is what keeps people coming back.

Greg and Marsha — Salt Rock & Sand

Greg & Marsha

Property Management

The heart of our on-the-ground operations. Greg and Marsha ensure every property is immaculate, every guest is welcomed warmly, and every issue is resolved before it becomes a problem.

Now Going Global

38 Countries. One Standard.

What started as a personal collection of Florida and Georgia homes is now expanding worldwide. The same curated luxury, local expertise, and white-glove service — wherever you want to go.

🇺🇸 USA🇯🇲 Jamaica🇧🇸 Bahamas🇬🇧 UK🇫🇷 France🇮🇹 Italy🇬🇷 Greece🇦🇺 Australia🇯🇵 Japan🇦🇪 Dubai🇧🇷 Brazil🇲🇽 Mexico+ 26 more
Explore Global Destinations

Salt. Rock. Sand.

Ten properties across Florida and the Georgia mountains — all built to be lived in.